Albania is a country full of energy, tradition, and vibrant cultural expression, and its calendar is packed with events that celebrate everything from music and film to heritage and food. One of the most anticipated events each year is Kala Festival, held on the stunning Ionian coast, drawing international crowds with its mix of electronic music and beachside relaxation. Similarly, UNUM Festival in Shëngjin blends music, art, and nature into a unique open-air experience. For film lovers, the Tirana International Film Festival (TIFF) brings together filmmakers from across the globe, showcasing powerful cinematic works in the heart of Albania’s capital.

Beyond entertainment, Albania also hosts events deeply rooted in its cultural identity. The Gjirokastër National Folklore Festival, held every five years, is a colorful display of traditional music, dance, and costume from across the country, celebrated in a UNESCO World Heritage city. In autumn, the Korça Beer Festival transforms the city into a lively hub of local beer, live performances, and traditional food, attracting thousands of visitors. Whether you’re exploring ancient traditions or modern creative scenes, Albania’s events offer unforgettable ways to experience the country’s unique spirit and hospitality.

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Albania is a country full of energy, tradition, and vibrant cultural expression, and its calendar is packed with events that celebrate everything from music and film to heritage and food. One of the most anticipated events each year is Kala Festival, held on the stunning Ionian coast, drawing international crowds with its mix of electronic music and beachside relaxation. Similarly, UNUM Festival in Shëngjin blends music, art, and nature into a unique open-air experience. For film lovers, the Tirana International Film Festival (TIFF) brings together filmmakers from across the globe, showcasing powerful cinematic works in the heart of Albania’s capital.

Beyond entertainment, Albania also hosts events deeply rooted in its cultural identity. The Gjirokastër National Folklore Festival, held every five years, is a colorful display of traditional music, dance, and costume from across the country, celebrated in a UNESCO World Heritage city. In autumn, the Korça Beer Festival transforms the city into a lively hub of local beer, live performances, and traditional food, attracting thousands of visitors. Whether you’re exploring ancient traditions or modern creative scenes, Albania’s events offer unforgettable ways to experience the country’s unique spirit and hospitality.

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Digital Marketing and Social Media Strategies

Sep 10, 2019 @ 18:00 - Sep 17, 2019 @ 19:30

Albanian Marketing Academy paylaştı: 7 Ağustos 2019 Çarşamba

Nëse po mendoni të hidhni hapat tuaj të parë në Dixhital Marketing, kursi “Strategjitë e Marketingut Dixhital dhe Mediave Sociale” do t’ju ndihmoi të thelloni njohuritë tuaja në këtë fushë.

Përfitoni përgatitjen e duhur për trendet më të fundit të marketingut dhe përdorimin e platformave, që ju vijnë në ndihmë siç janë: Mailchimp, Canva, ManyChat, Buffer, Zappier.

Trajnimi do të zhvillohet në 8 seanca gjithsej, me rreth 1 orë e 30 min kohëzgjatje secila. I gjithë programi do të zhvillohet në praktikë duke marrë edhe raste nga fushata reale.

Trajnimi i dedikohet:
– Personave që duan të krijojnë njohuri të mira teknike të marketingut dixhital.
– Specialistëve të marketingut që kanë njohuritë bazë.
– Kompanive që duan të trajnojnë stafin e tyre.

Në fund të trajnimit pjesëmarresit do jenë të gatshëm:
– Të krijojne një plan marketingu.
– Të zhvillojnë fushata në Facebook Ads.
– Të krijojnë një customer journey.
– Të Optimizojnë fushatat online.

Temat që do trajtohen sipas ditëve:

Dita 1 – Plani I Marketingut

Hyrje në Dixhital Marketing
Hapat për ndërtimin e një plani marketingu
Krijimi i një profili të një klienti Ideal/ AVATARI i klientit
Customer Journey

Dita 2 – Ads Manager part 1

Hyrje në Reklamimin në Facebook
Set up FB Ad Manager
Set Up Canva
Set Up a targeted FB audience
Posting a FB post / Ad – on and off feed

Dita 3 – Ads Manager part 2

Set Up more targeted FB (saved) audience sets
Set Up a custom audience
Set Up lookalike audiences
FB Ad types (photo, video, lead ads)
Krijimi i një FB funnel për një fushatë.

Dita 4 – Instagram

Si te rrisesh ndjekesit
– Reciproket
– Influencers
– Giveaway
– Promoted
– Hashtags
– Followers Bots
Canva
Shembull Reklame Instagram

Dita 5 – ChatBot

Facebook Messenger Bot (ManyChat)
Set-up
Strategy / Sequencing
FB Campaign to build messenger subscribers

Dita 6 – Kalendari I postimeve

Si te ndertojme kalendarin e postimeve
Planifikimi/Krijimi I kontentit
Shperndarja e kontentit (PR)
Copywritting

Dita 7 – Email Marketing

Email marketing
Set-up with email partner (Mailchimp)
Email Sequence
Email Campaign Types
Krijimi i NewsLetterit të parDita 1 – Plani I Marketingut

Hyrje në Dixhital Marketing
Hapat për ndërtimin e një plani marketingu
Krijimi i një profili të një klienti Ideal/ AVATARI i klientit
Customer Journey

Dita 2 – Ads Manager part 1

Hyrje në Reklamimin në Facebook
Set up FB Ad Manager
Set Up Canva
Set Up a targeted FB audience
Posting a FB post / Ad – on and off feed

Dita 3 – Ads Manager part 2

Set Up more targeted FB (saved) audience sets
Set Up a custom audience
Set Up lookalike audiences
FB Ad types (photo, video, lead ads)
Krijimi i një FB funnel për një fushatë.

Dita 4 – Instagram

Si te rrisesh ndjekesit
– Reciproket
– Influencers
– Giveaway
– Promoted
– Hashtags
– Followers Bots
Canva
Shembull Reklame Instagram

Dita 5 – ChatBot

Facebook Messenger Bot (ManyChat)
Set-up
Strategy / Sequencing
FB Campaign to build messenger subscribers

Dita 6 – Kalendari I postimeve

Si te ndertojme kalendarin e postimeve
Planifikimi/Krijimi I kontentit
Shperndarja e kontentit (PR)
Copywritting

Dita 7 – Email Marketing

Email marketing
Set-up with email partner (Mailchimp)
Email Sequence
Email Campaign Types
Krijimi i NewsLetterit të parë

Dita 8 – Kanale te tjera te marketingut

SMS Text marketing
WhatsApp Marketing
Linkedin Automation
Web Notifications

**Trajnimi kushton 249 euro. Nëse regjistrohesh deri në datë 20 Gusht e përfiton me çmimin 199 euro/person.
Nëse sjell një mik përfitoni edhe 10% ulje për ju dhe mikun tuaj!

Details

Start:
Sep 10, 2019 @ 18:00
End:
Sep 17, 2019 @ 19:30
Event Category:
Website:
https://www.facebook.com/events/1625836660881218/

Organizer

Albanian Marketing Academy and Business Mag Albania

Venue

Tirane
Tirane + Google Map